First seen on NEXT.io at: https://next.io/news/promoted/stuart-godfree-on-partnership-with-superbet-and-brazil/
NEXT: It has been discussed within the industry that Superbet has made history by becoming the first licensed operator in Brazil, what does it mean for GeoLocs to be part of this industry first?
Stuart Godfree: Being part of Superbet’s journey as the first licensed operator in Brazil is truly exciting for us at GeoLocs. It’s a massive moment not just for Superbet, but for the entire industry as Brazil opens up its regulated gaming market. For GeoLocs, this partnership is a testament to the trust operators place in our technology, especially when navigating a new, complex market like Brazil.
Being part of this industry first is a big deal, and it shows how GeoLocs is setting the bar for what operators can expect in terms of geolocation providers and user experience as Brazil’s market takes off.
NEXT: Why is Brazil such an important market for the online gaming industry right now?
Stuart Godfree: Brazil is one of the most exciting opportunities in online gaming right now. Over 213 operators have already applied for licences, showing just how eager the industry is to tap into this market.
For GeoLocs, the Brazil online gaming market opening up represents a transformative moment. By providing clear regulations for compliance and player protection, it allows us to support operators like Superbet in delivering secure and seamless gaming experiences while adhering to regulatory compliance.
Much like Ontario in Canada, Brazil’s emergence as a regulated market is setting the tone for the rest of Latin America. The market is expected to host over 39 million active online betting accounts by 2026, showing its potential for growth. Once the online market is fully operational, Brazil is not just an opportunity - it’s a gateway for operators looking to expand across the region. It’s a market that’s driving innovation and offering long-term growth potential for the entire iGaming sector.
NEXT: With an emerging market comes new regulatory challenges and growth opportunities. What specific challenges and opportunities do you anticipate as the Brazilian iGaming market opens up in 2025?
Stuart Godfree: On the opportunity side, Brazil represents a large market with an eager and passionate user base. The combination of a large, digitally engaged population and the introduction of a regulatory framework creates immense potential for operators. For GeoLocs, it’s an opportunity to showcase the adaptability and precision of our geolocation technology in a new, emerging market.
However, emerging markets come with their complexities. One key challenge will be navigating the evolving regulatory landscape, ensuring compliance with regulatory compliance while delivering seamless user experiences. Partnering with a geolocation provider equipped to handle these complexities is essential and GeoLocs, ensures precise location verification regardless of connectivity issues or geographical variations.
Our technology ensures compliance with local regulations, while offering players a secure and seamless experience. As an example, one of the features that sets GeoLocs apart from other geolocation providers is that we don’t require a companion app or additional downloads. This makes the location verification process seamless for players, as they can easily access online betting platforms without any speed bumps.
NEXT: Regulatory compliance is essential especially in a newly regulated market like Brazil, how does GeoLocs technology add value for operators like Superbet?
Stuart Godfree: With over 12 years industry expertise, GeoLocs is built to handle the complexities of emerging markets iGaming and sports betting markets, like Brazil. Our technology is fast to integrate (in as little as five days), so operators can start meeting compliance requirements straight away without disrupting operations.
What makes GeoLocs stand out is how easy it is to use. With our self-service portal, operators have full control over geolocation settings from adjusting geo-boundaries or monitoring activity, Superbet can stay ahead of Brazil’s evolving regulations without needing to rely on heavy technical support.
Our Distance to Boundary (DTB) checks feature makes GeoLocs more cost-effective by only increasing checks when a player is close to a geo-boundary, reducing unnecessary operations and saving resources.
As mentioned, we also ensure no additional downloads are required, making the experience much smoother for players. This simplicity helps improve location check opt-ins and boosts the overall user experience.
So, in short, GeoLocs is about meeting regulatory requirements, as well as ensuring operators like Superbet can offer a secure, efficient, and player-friendly experience, while also benefiting from cost-effective geolocation technology.
NEXT: What are your plans for GeoLocs when it comes to further growth in Brazil and the wider LATAM markets?
Stuart Godfree: Brazil is just the start of a huge growth opportunity in Latin America. Our partnership with Superbet, has really solidified GeoLocs as a leading geolocation provider in this new market and brings further opportunity to offer our alternative geolocation technology to the rest of the market.
We’re focused on building strong partnerships with operators, regulators, and other stakeholders, as we have done in Ontario. Our ultimate goal for GeoLocs is to become the go-to geolocation provider across LATAM.
Other Latin American countries like Argentina, Colombia, Mexico, Chile and Peru are making strides into regulating online gaming, and we’re ready to expand with them. This is a huge growth opportunity, not just for GeoLocs, but for the entire online gaming industry.