First seen on NEXT.io at: https://next.io/news/promoted/how-geolocs-is-supporting-niche-online-gaming-markets/
NEXT.io: Will, GeoLocs is known for its geolocation technology, but it seems like you’re going beyond the typical sports betting markets. Can you tell us more about how mkodo and GeoLocs are supporting various verticals in the industry?
Will Whitehead: Absolutely. We’re in a fascinating time for the iGaming industry as we’re seeing niche verticals grow and diversify, and as they do so, they’re looking to improve and enhance their compliance tools for KYC, AML and geolocation. For example, sweepstakes have been a significant topic of interest, especially at recent gaming conferences such as G2E. There is a surge in interest from operators in this space, and GeoLocs is perfectly positioned to support them with our mature, robust and reliable geolocation technology that gives these operators the tools and service they need to ensure they remain compliant with rigor, without compromising on the user experience.
A key proposition of GeoLocs is that it takes less than a week to integrate our solution, so for operators such as Sweepstakes looking for speed to market, we are perfectly positioned to support them.
Another area is charitable gaming, particularly in Ontario. We’re seeing more charitable gaming platforms moving online, such as Casino Time, and that presents unique challenges that GeoLocs is prepared to handle. This won’t stop in Ontario, with many land-based and charitable gaming operators looking to take advantage of a speedy entry into the highly anticipated Alberta market once that opens up, GeoLocs is ready to support them there.
Geolocs is keen to get further involved in other niche verticals such as the Daily Fantasy Sports (DFS) market, which is expanding rapidly too, supporting these operators who need seamless, precise geolocation services.
NEXT.io: It’s interesting that you’re not solely focused on tier-1 operators. What’s the strategy behind this inclusive approach?
Will: Although GeoLocs is used by some of the biggest operators globally, especially as we enter new markets like Brazil, we’re also driven by a mission to ensure compliance for everyone. While many of our competitors, like GeoComply and Xpoint, focus heavily on supporting the tier-1 sportsbook operators, we’re casting a wider net. Our goal is to make accurate and reliable geolocation technology available to all operators, regardless of their size or vertical.
We’ve seen the consequences of a monopoly-style supplier market, with many operators struggling to find commercially competitive or innovative alternative geolocation providers putting their product offering and ROI at risk. Our approach is to support diverse markets and verticals, making compliance achievable and sustainable which ultimately creates a safer and compliant online gambling market for all.
NEXT.io: Could you elaborate on some of the unique features of the GeoLocs product that make it suitable for these markets?
Will: With end-to-end integration achievable in as little as 5 days using our developer-friendly SDK, operators can quickly get started without lengthy resource or effort upheaval, maximising ROI and reducing their operational costs. GeoLocs supports play across mobile web and desktop, enhancing the gaming experience for players without the need for unnecessary browser downloads. Our self-service portal allows various teams from developers to customer service reps to manage testing, export data, and access detailed reports independently. Saying that, GeoLocs clients all have access to a dedicated account manager and 24/7 expert support.
Our pricing structure is another significant advantage, especially for new operators offering these niche verticals. We tailor our commercial terms to the needs of each operator, enabling them to launch without the burden of high initial costs. Plus, our flexible agreements and focus on early-phase support make us an attractive choice for smaller and mid-sized operators looking to enter regulated markets. In the first six months, we focus on comprehensive support, akin to a hyper-care model, particularly around pricing and integration. We understand that the early phase is critical, so we ensure that operators have the backing they need to succeed.
NEXT.io: With so many operators entering and exiting the market, what makes GeoLocs a reliable partner for niche gaming segments?
Will: We understand that it’s not just about getting operators live but ensuring they have the tools to remain competitive in the long term. Our dedicated support, over 12 years of expertise in the industry and flexible agreements create a safety net for operators as they navigate the complexities of the market. We’re also continually evolving our technology to meet the specific needs of various iGaming sectors, ensuring our solutions are always relevant.
This commitment to accessibility, accuracy, and adaptability is what sets us apart. We’re not just another geolocation provider; we’re a partner that helps operators grow and succeed, regardless of their market size or vertical focus.
NEXT.io: Finally, what’s next for GeoLocs as you continue to explore these niche markets?
Will: We’re excited about the future. We’ll, as always, keep refining our geolocation technology to meet the unique requirements of different verticals while expanding into new markets. We’re also exploring opportunities in additional states and regions of the US, and we’re committed to helping more operators—large and small—find their footing in this rapidly growing industry. Our focus will remain on delivering precise geolocation, promoting compliance, and supporting a diverse range of operators to provide their players with a safe, secure and seamless online gaming environment.
GeoLocs ensures that no matter the vertical or the market, operators have the same level of access to a reliable, high-quality geolocation solution.