The GeoLocs Journey: 15 Years of Geolocation Innovation

The iGaming industry has changed dramatically over the past 15 years. Markets have regulated, player behaviour has evolved and operators are now competing on a truly global stage. Throughout all of this change, one challenge has remained constant: ensuring that players are located within the jurisdictions where betting is legally permitted. 

GeoLocs was built to solve that challenge. 

What began as a simple geolocation solution supporting a single online Bingo client has grown into a trusted compliance platform used by operators across North America, Latin America and Canada. Today, GeoLocs supports over 35 Gaming operators across multiple regulated markets, delivering scalable geolocation verification to operators serving millions of players worldwide. Over the years, GeoLocs geolocation compliance technology has evolved alongside the industry, expanding in scale, capability and reach. 

The story began in 2011, when mkodo developed geolocation technology to support a client that required accurate location verification for regulated gaming. At the time, geolocation was still relatively new within the industry and many processes relied on manual checks or fragmented systems. As regulated gaming markets expanded, so did the need for scalable and trusted compliance solutions. Operators needed a reliable way to confirm player location without interrupting the user experience. 

As a result, GeoLocs has evolved from a backend tool into a sophisticated geolocation platform capable of verifying player location in real time. What started as a manual process has transformed into an advanced, robust solution that processes vast volumes of location data instantly, ensuring operators remain compliant while players enjoyed a seamless experience.  

Over time, GeoLocs has grown alongside the industry itself. The platform has expanded from supporting just one client to partnering with more than 35 operators today, operating across North America, Canada and Brazil. As new markets open and regulatory frameworks develop, GeoLocs has, and continues to, adapt to support operators entering these highly regulated environments. Today, GeoLocs supports a broad range of regulated gaming operators across lottery, sports betting, casino and sweepstakes. 

The technology has also evolved significantly. Early geolocation systems focused primarily on verifying whether a player was inside or outside a specific jurisdiction. Today, GeoLocs delivers real- time automated compliance, processing billions of geolocation pings annually and maintaining 99.99% platform uptime, helping operators maintain regulatory accuracy even during high- demand events. 

Behind this evolution is the team that helped build and scale the platform. What began with a single developer has grown into a global team of engineers, product specialists and industry experts working together to support operators around the world. Their work has helped transform GeoLocs from an internal technology solution into a recognised geolocation platform within the regulated gaming sector. This journey has also been recognised across the industry. In January 2026, GeoLocs was named Brand of the Year, reflecting the platform’s role in shaping geolocation compliance technology within iGaming. 

Despite all this growth, the core mission of GeoLocs has remained remarkably consistent. Fifteen years ago, the challenge was ensuring that players could only access gaming platforms within authorised jurisdictions. That challenge still exists today, it simply operates at a far greater scale. GeoLocs continues to solve the same challenge it was created for, but now across multiple regulated markets, billions of location checks and a rapidly expanding global operator network. 

As new jurisdictions regulate and the gaming industry continues to expand, the GeoLocs journey is only just getting started.