The Challenge
With the opening of the Ontario market in Canada, Casumo an online casino operator renowned for its innovative gaming experience, sought to enter one of the largest iGaming markets in North America. However, to operate in Ontario, Casumo needed to ensure full compliance with geolocation regulations, a critical aspect of iGaming operations. Not only that but Casumo wanted to find geolocation provider that could offer their players the most seamless experience for location verification.
"By choosing GeoLocs as our geolocation provider, we are confident that we can offer our players a seamless and user-friendly experience that meets the compliance and regulatory demands of the territory. The technology, knowledge, and expertise behind GeoLocs has been key in supporting us to license and operate in Ontario, during what is a highly anticipated and exciting milestone for Casumo and our players."
一 Mark Busuttil, Chief Product Officer
The Solution
Casumo partnered with mkodo, leading provider of iGaming digital products and services, to implement the GeoLocs geolocation verification platform into their online offering. GeoLocs, was exclusively built for the iGaming sector over 10 years ago, and with the expertise behind the platform, it offered Casumo with a robust solution to address the unique challenges of geolocation verification that iGaming operators face, particularly around user experience.
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The Implementation
Using GeoLocs easy-to-use SDK, Casumo integrated the geolocation verification service into its offering. The integration provided Casumo's players with a smooth, user-friendly, and less invasive experience for location verification, requiring no companion app or additional downloads. GeoLocs also enables Casumo to establish 'allow and disallow' regions within the portal themselves, ensuring full control over compliance with regulatory requirements.
The Results
- Successful Market Entry: Casumo effectively launched its iGaming operations in Ontario, marking a significant milestone in its expansion strategy. The partnership with GeoLocs facilitated a smooth entry into one of the largest iGaming markets in North America.
- Enhanced Compliance Confidence: With GeoLocs' geolocation verification solution in place, Casumo gained confidence in its compliance with the stringent regulatory requirements in Ontario. The robust technology ensures accurate location verification, enabling Casumo to operate within the boundaries of Ontario's geolocation regulations without any concerns.
- Optimised User Experience: By seamlessly integrating GeoLocs into its iGaming platform, Casumo is able to provide players with a streamlined and user-friendly experience. The quick and easy location verification process, directly within the app or website, eliminates any potential friction, enhancing overall user satisfaction and retention rates.
The partnership between Casumo and mkodo exemplifies the importance of leveraging cutting-edge technology to navigate regulatory challenges and deliver exceptional user experiences in the iGaming industry. With GeoLocs, Casumo successfully expanded its operations into Ontario, laying the foundation for continued growth and success in the dynamic iGaming market.
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