GeoLocs Partners with Rootz for Geolocation Compliance for its Flagship Wildz Brand

Client Name: Rootz

Industry: iGaming, Casino

Partners: GeoLocs, mkodo, Wildz

Rootz Logo

The Challenge

Expanding into the Ontario market in Canada with their flagship Wildz brand, Rootz needed to ensure that they were meeting stringent regulatory compliance requirements by integrating with a geolocation provider. Ensuring players are within licensed jurisdictions is crucial for compliance and responsible gaming practices in Ontario, and Rootz were also looking for a geolocation provider that would make the process of location verification seamless and user-friendly to enhance the overall gaming experience. 

“We’re excited to work with Rootz in Ontario to offer their players the best user-experience for geolocation verification. We’re proud to be supporting their iGaming launch in Ontario as we continue to establish GeoLocs as a leading geolocation verification service in this territory.”

一 Stuart Godfree, Managing Director at mkodo

The Solution

To meet Rootz's needs, GeoLocs provided our expertise and geolocation platform tailored for North American iGaming markets. Our solution not only ensures regulatory compliance but also focuses on enhancing the user experience through eliminating friction in the verification process for players. By partnering with GeoLocs, Rootz could seamlessly integrate our platform into their, Wildz online casino brand, providing their players in Ontario with a streamlined experience without the need for additional downloads. 

“GeoLocs is a perfect choice for our geolocation verification needs for players in Ontario. The technology and expertise behind GeoLocs, as well as the knowledge of regulations and compliance in the region, has been key in supporting us to license and operate in the regulated Canadian market. The partnership with mkodo supports Rootz with delivering an online betting experience like no other by offering our players a seamless experience that meets the compliance and regulatory demands of the territory.”

一 Tony Kjäldström, Chief Product Officer at Rootz

The Implementation

The integration of GeoLocs into the Wildz platform enabled Rootz to provide players in Ontario with a smooth and efficient geolocation verification process. Through GeoLocs, players can quickly and accurately verify their location directly within the Wildz app, eliminating any delays or cumbersome approval processes. This seamless experience enhances user satisfaction while ensuring compliance with regulatory requirements. 

The Results

  • Enhanced Compliance: GeoLocs provided Rootz with a robust compliance strategy, ensuring adherence to regulatory requirements in the Ontario market 
  • Improved User Experience: GeoLocs’ streamlined location verification process has enhanced the overall user experience for Wildz players, eliminating friction and delays 
  • Regulatory Support: The expertise of GeoLocs in Canadian regulations and compliance proved invaluable for Rootz, facilitating a smooth licensing process and operational launch in the regulated Canadian market 
  • Revenue Maximisation: The quick and easy GeoLocs integration process allowed Rootz to capitalise on revenue opportunities by minimising downtime and maximising ROI 

GeoLocs is thrilled to have partnered with Rootz, an established online casino operator, for its flagship brand Wildz. Rootz is committed to providing diverse iGaming experiences to players worldwide while prioritising responsible gaming and regulatory compliance. The partnership between Rootz and GeoLocs demonstrates the importance of leveraging innovative solutions to address regulatory challenges and enhance the gaming experience for players. By integrating GeoLocs into the Wildz platform, Rootz successfully launched and now operates in the Ontario market, providing players with a safe, secure, and enjoyable online betting experience. 

We are committed to building a safer iGaming, iLottery and Sports Betting future together!

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