GeoLocs is a geolocation verification service, dedicated to the iGaming, iLottery and Sports Betting industries. It is suitable for operators and platform providers where respecting boundaries and/or monitoring activity between jurisdictions or regions is an essential part of regulatory compliance.

GeoLocs geolocation compliance is a mature product that has been used and refined for over 12 years within the online gaming industry and is trusted by major operators and platform providers, facilitating millions of dollars in transactions within heavily regulated online gaming markets across North America, LATAM and Europe.

Licensed and regulated by Gaming Laboratories International (GLI®), the Alcohol and Gambling Commission of Ontario (AGCO), and the Gaming Policy and Enforcement Branch (GPEB) in British Columbia, GeoLocs empowers operators and platform providers to confidently manage and monitor player activities on mobile or desktop devices, allowing them to restrict or permit usage as needed.

GeoLocs employs an advanced system of checks to ensure the accuracy of the device location being returned. By leveraging precise device location data (latitude and longitude), GeoLocs verifies a player's location, going beyond simple IP checks. Instead, IP addresses are utilised as a supplementary measure to validate the accuracy of the device locations received, ensuring a robust and reliable geolocation solution.

As many organisations transition to mobile, they recognise that relying on IP location, which is commonly used for desktop geolocation checks, is often unsuitable, inappropriate, and non-compliant, it is also one of the most easily spoofed location methods. GeoLocs provides comfort and assures clients that they are using a product specifically designed to accommodate location management for mobile and omnichannel application solutions.

GeoLocs dynamically monitors the location of a player by conducting Distance to Boundary (DTB) checks. When a geolocation request is made to the GeoLocs portal, the distance to the specified boundary is returned in the API response. This enables more frequent checks if a player is near a border or at risk of crossing it. Operators can configure the frequency of pings relative to the distance to the boundary through the GeoLocs portal, ensuring a code-free and tailored solution that meets their specific requirements.

The GeoLocs solution provides an SDK for web and mobile applications, supporting a range of verification systems that enable rule-based assessments of spoofing attempts, such as VPNs or proxy servers. This ensures the integrity of the location data derived from the client device.

Yes, through the GeoLocs Portal, our clients can configure a range of features, including the creation of geo-regions, boundaries, and allow and deny lists for testing purposes, as well as searching client IDs. Access to the portal is controlled through variable permissions, and all changes are recorded in the Audit Log for troubleshooting.

GeoLocs uses geolocation data solely for compliance purposes, ensuring that operators adhere to regulatory and compliance requirements while maximising player security and data protection. We only collect and utilise the data necessary for accurate location verification, helping to prevent fraudulent activities and create a safe gaming environment for users. This commitment to data minimisation ensures that information remains protected, promoting trust and compliance in heavily regulated markets.

Geolocation data can serve various purposes beyond compliance, including fraud detection and prevention, enhancing user experiences, and supporting targeted marketing efforts. By monitoring player locations, organisations can identify suspicious activities, personalise content, and implement location-based promotions. Geolocation data can also support operational analytics, providing insights into player behaviours across different regions, which helps operators optimise their strategies while ensuring a secure gaming environment.